SCOTT Sports India, the Indian arm of the globally recognized multisport company SCOTT Sports, launches German bicycle brand Bergamont in India. Bergamont, a globally established brand, fits perfectly within the existing world class bike portfolio of the SCOTT group in India.
SCOTT Sports SA acquired Bergamont in 2015 and it hasn’t taken much time for the brand to reach Indian shores. Youthful, hip, cool and perfect for an urban lifestyle, Bergamont bikes are for everyone but not for all. A young German brand, it was started in the year 1993 as a small bike shop in St. Pauli, located in Hamburg, and is now a global bicycle brand. Started as a brand targetted at the millennials, it is perfectly in sync with the requirements of the youth of today. Be it for rugged or easy use, globally the brand offers a complete product range of kids, city, road, trekking, mountain, cyclocross bikes and E-Bikes.
In India, the current Bergamont bicycles range consist of city and trekking bikes along with a few mountain bikes. These bikes are meant for people from all walks of life and with varying needs – be it the everyday office-goer, weekend explorer, the cross-country mountain biker or the one seeking an active and healthy lifestyle. Bergamont Bikes are known to be reliable, smooth, ergonomic, and sturdy bikes for commuters, cruisers, wanderers, tourers, and explorers and offer a high value to the buyer. The highlight of the launch will be the ‘Made For India’ bikes which are specially designed after careful study of the cycling culture & trends in the Indian market. The intention is to develop & make available a country specific product to match the needs of the Indian Consumer. You can find the suffix ‘i’ on the bikes to identify the ‘Made For India’ version.
Jaymin Shah, Country Manager, SCOTT Sports India, says “SCOTT SPORTS acquired the Bergamont Brand in 2015. The Indian subsidiary of SCOTT has been growing from strength to strength and we welcome the addition of Bergamont to our brand portfolio in India. In addition to the global offering of Bergamont bicycles we are also carrying forward our ‘Made for India’ program to the Bergamont brand. With this program, we become the only bike brand in India to offer bike models under SCOTT and Bergamont product range specifically suited to Indian cyclists. What must be noted is that the Bergamont bikes vary in usage from SCOTT bikes, and hence this launch leads to the completion of a product portfolio that will satisfy all your cycling needs.”
The Bergamont range of MTBs will include the Revox, Roxter and Vitox series which will cover 3 wheel sizes- 29”, 27.5” and 26” respectively. There will be a ‘Made For India’ model in each of the 3 wheel sizes. These bikes will cater to the new-age mountain biker who likes to explore trails over the weekends. The Revox and Roxter series are equipped with 24 speed Shimano drive train and Tektro Mech. disc brakes which are agile, fast, aggressive, precise, and comfortable. Also, the new and smart internal cable routing makes them look graceful and elegant. These bikes come with an easy-going geometry that leads to a comfortable ride.
The Bergamont range of city and trekking bikes include the Helix series of models. The Helix series consists of a mix of rigid fork and suspension fork hybrids specially designed to suit the varying needs of the Indian consumers at different price-points. The Helix series also has the Made for India models in their range offer in India.
Bergamont bikes are available in India ranging from INR 23,000/- to INR 75,000/- with all Bergamont Authorised Stores.