With over two decades of experience in Retail, Distribution, Buying, Merchandising & Brand Management, Deepak Chhabra, CEO, Crocs India is responsible for the growth and expansion of the brand across India, Sri Lanka, Bangladesh & Maldives. Since his joining in September 2016, Crocs has seen rapid growth in every segment. Taking the company’s success further, Deepak Chhabra has won the CEO of the Year Award at the Retail Excellence Summit which took place on 13th February 2017 at Taj Lands End in Mumbai.
A veteran of the footwear and sportswear industry, Deepak has been associated in various roles with marquee brands like Reliance, Skechers, Asics, Nike, Tag Heuer and Sprandi, where he is best noted for his business channel development expertise, customer insights and team-building skills. Deepak is responsible to strategize &drive initiatives delivering superior brand and customer experiences through innovative business planning solutions. Deepak started his career in 1996, and has worked in Delhi, Mumbai and Bengaluru whilst travelling extensively for various projects and assignments.
Having been associated with the brand for only six months, Deepak is instrumental for the brand’s several milestones since his joining in September 2016. Under his mentorship, Crocs has opened new stores across key cities like Mumbai, Ahmedabad, Mohali, Hyderabad & Bengaluru& also brand’s first travel retail store at the Mumbai Airport T2. Giving wings to his vision, the brand now aims to launch 55 more stores in FY2017. There has also being rapid geographic distribution expansion in various unrepresented states.
Prior to joining Crocs, Deepak Chhabra had a long career stint of 9 years with Reliance Retail as Vice President, where he was based out of Bengaluru& spearheaded Retail Operations for its Footwear business & was instrumental in creating a chain of 250+ Footprint retail stores across 110 cities. He is an alumnus of prestigious FDDI.