Mumbai – Mercedes-Benz today announced its partnership with MaXposure Media Group to launch the Mercedes Magazine for the first time in India. Mercedes Magazine is a vibrant kaleidoscope of interesting reads, which include myriad topics on various aspects like highend products and services, fashion, hobbies, holidays, communications and entertainment. Apart from giving readers the latest updates on the brand, the magazine will cover the global lifestyle of the rich, the famous and the creative. Besides these, sections on Mercedes-Benz history, heritage, production & future technology are incorporated for automobile aficionados.
With up to eight existing international editions already, the magazine now hits the Indian market through private circulation. Poised to serve as a coffee-table book, the magazine will have considerable reach in the dynamic and young affluent sections of society. Published quarterly, the magazine will be circulated to the exclusive clientele of Mercedes-Benz in India and to the ever-growing group of people who aspire to be a part of the Mercedes-Benz family.
The international counterpart of this avant-garde magazine is published by Daimler AG. The magazine targets those who aspire to be a part of the Mercedes-Benz family. Mercedes-Benz is the world's oldest automotive brand and since its inception, it has maintained a reputation for its quality and durability. The magazine aims to reflect these attributes, offering only the best trends that are brought to the readers by an award-winning team of writers.
Sharing his views on the occasion, Dr. Wilfried Aulbur, MD Mercedes Benz India said, “We are delighted to introduce the ‘Mercedes’ magazine here in India. It reflects the philosophy of living in luxury the smart way, which resonates with the lifestyle statement of our extremely exclusive and crème-de-le-crème set of customers. In the magazine, the readers will discover a vibrant cultural tapestry from all over the globe in its pages, covering celebrities, fashion, high-end living, exotic travel destinations, fine dining, art and the latest happenings from Mercedes-Benz and 30 per cent of the magazine will be dedicated to local content.”
Speaking on the occasion, Mr. Prakash Johari, CEO MaXposure Media group said, "We are excited about publishing ‘Mercedes’ magazine in India. It is indeed, a privilege to be associated with a prestigious brand like Mercedes-Benz. We hope to strike a chord with all Mercedes-Benz customers with outstanding content in every issue."
The Indian edition of the ‘Mercedes’ Magazine is for private circulation only and will be couriered complimentary to Mercedes-Benz customers in India. However, it will be open to external advertisers with whom the luxury carmaker shares a good synergy. The initial print run will be 15,000 copies quarterly, which will be audited by BPA Worldwide, a leading global authority on printing audits. The magazine will also be available at dealerships as take-away for customers.
