Chennai: Reliance BIG TV (RBTV) the leading Direct-to-Home (DTH) service provider in the country has recently signed a corporate alliance with LG Electronics on their Colour TV range.

On purchase of a LG Colour TV set, the customer will now can get a Reliance BIG TV connection with 1 month Silver Pack and that too for a payment of just Rs 399/- towards installation charges.

This exclusive offer is valid till 30th June 2010 is available for customers in the states of Karnataka, Rajasthan, Punjab, Bihar, Jammu & Kashmir, Tamil Nadu, Gujarat, Uttar Pradesh, Uttaranchal, Himachal Pradesh, Chhattisgarh & Haryana.

Umesh Rao, Senior Vice President, Reliance BIG TV, said, ““we are excited with this partnership that brings in a dramatic scaling of reach & unprecedented value proposition for the LG customers. We will aggressively pursue cross category alliances to reach out to a broader spectrum of end users”