New Delhi: In a bid to delve deep into the nuances of brand management and sensitize managers in the importance of brand building and the ways and to launch, grow and sustain powerful brand equity, Asia-Pacific Institute of Management will be organizing a two-day Management Development Programme (MDP) on “Building Powerful Brands!”, scheduled on 18th and 19th February, 2011 at its New Delhi campus in Jasola.

The programme on “Building Powerful Brands” will be relevant for senior and middle-level executives in Marketing, Product/Brand Management, Corporate Communication/PR, Marketing Communication/Advertising and even HR as this executive development programme will provide valuable insights in to the brand building process including corporate and internal branding in addition to classic product branding.

Internationally acclaimed management cartoonist, author and brand management expert Prof. Prriya Raj will deliver a power-packed MDP with valuable insights on brand management with latest tools and techniques.