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Shemaroo Entertainment in association with Yoga Expert, Shraddha Setalvad –founder and director of Yoga Kids and Vision Partner High Street Phoenix, Mumbai launched Yoga Kids DVDS Vol 1 & 2, 'Discover Your Sally' and 'Rainbow of Hope' at The Palladium in High Street Phoenix.

On the eve of Gandhi Jayanti, the occasion was graced by Madhoo Shah, Juhi Chawla, Sammir Dattani, Tara Sharma, Suchitra Pillai and Shaina Nc in support of nationally promoting 'yoga for children'

Palladium lightens as Shemaroo Entertainment Co. launches Story based Yoga DVDs for Kids!!

"Yogakids by Shraddha - Vol 1:Discover Your Sally; Vol2: Rainbow of Hope"

Amidst a beautifully and holistically created ambience, the DVD launch took off with, Shraddha Setalvad conducting a special yoga session on 'Yoga and Genext Leadership' for children of the age group 4 to 14 years at the Atrium of Palladium. A delightful and enthusiastic audience, an eclectic mix of celebrities from politics, fashion, bollywood, corporate world and education participated along with their children in an evening of Fitness, Focus & Fun. The fashion destination, Palladium turned into a divine haven resounding with chants and prayers for an 'enlightened' India.

Epitome of grace and spirituality, Mrs. Gayatri Ruia, Director, Business Development, Palladium says "We are happy to bring our patrons a concept that will inculcate wellness and an enlightened thought processes through yoga. We look forward to hosting more such events wherein we bring healthy lifestyle concepts closer to more and more people".

Yoga asanas were selected by Shraddha with the aim of proactively shaping the future leaders of India on the twin principles of 'Power & Peace' inculcated through yoga. On her vision for the future leaders of India, Shraddha says that "If every child can have a powerful body, a focused and peaceful mind along with a value system deeply rooted to an enriched India, you know the future is enlightening. I don't know of anything else besides yoga that can ensure this."

Hiren Gada, Director, Shemaroo Entertainment, speaks on the launch of the product "Yoga for children on DVDs is our contribution to help create a future generation who are fit, focused and healthy. It will introduce today's children with yoga at an early age and keep them rooted to a rich culture and value system.. We will try to reach children across the country through our distribution channel."
Be part of the 'Lead India through Power & Peace Initiative' and let Shraddha set the tempo of your child's breathing pattern through yoga. Catch the Yoga Kids 3Fs Mantra of 'Fitness, Focus & Fun' in the Yoga Kids by Shraddha DVDS, released on Shemaroo and available in leading stores and book shops.
 
Yoga Kids Vol. 1 Discover Your Sally and Yoga Kids Vol. 2: Rainbow of Hope DVDs, teach children YOGA through the means of STORIES. The aim of the DVD is to help kids develop an interest towards yoga through animated stories and to build intelligence & raise consciousness among them. The next two DVDs in the series to follow will be Intermediate and Intermediate Advanced.

Appreciating the great contribution of Corporate India towards 'yoga for children', Videocon Mobile (Mobile Partner), Urban Yoga (Apparel Partner) , Pioneer Advertising (Outdoor Partner) - and especially Vision Partner High Street Phoenix, Shemaroo and Shraddha envision that this unique style of teaching yoga through stories for children needs to penetrate deep down to the masses and should be made compulsory within the Education Stream to have a whirlpool effect on society.

Education through Yoga

Body and breath are the only two gifts that we retain from birth until the time we are alive. Yoga magically keeps us with both. Hence yoga should be started young and be retained for life. Taught as a discipline in school through the Yoga Kids by Shraddha , 3fs mantra 'fitness, focus and fun' the benefits of yoga set in early ie. a fit body and a sharp and focused mind. Yoga then goes on to shape a child's (peaceful) disposition, life style, habits and sub consciously teaches children to make intelligent and 'sattivic' choices.

A strong believer and practitioner of yoga, Neerja Birla, Vice ChairPerson, Education Projects, Aditya Birla Group also ardently supports the cause for yoga as part of the education system. Says Neerja " I believe, Yoga is indeed an enriching and enlightening process. It is the stairway to strengthen focus, concentration, the power to discern and ofcourse a prelude to meditation. These are undeniably character building blocks that help master the mind and develop a positive attitude in life. When we embed these qualities in children, during their very formative years of schooling, we can, with a degree of certitude, say that these children will evolve as fine human beings who can face life's troughs and peaks with equanimity and fortitude. In today's stressful times, it is critical to raise our kids and build their character in a way that will hold them in good stead tomorrow. I have great faith in the power of Yoga to do so. That is why we have integrated Yoga into our teaching hours".

Whilst India today is flooded with the influx of multinationals including gyms, it is ironical that the West has chosen to trade this and adopt yoga instead as a means of holistic discipline. For modern India to enjoy the best of its own cultural heritage and the benefits of globalization, yoga must be introduced early and compulsorily into the education stream. The new generation of leaders that will emerge will take India into a new light of Power with Peace, engulfed in a distinct aura of spirituality.

Grab your copy of Yoga Kids by Shraddha DVDs now and experience the joy of being Healthy with your children!!

Each DVD is economically priced at Rs 160/- each.