Mumbai - A spellbound audience at the launch of "Indian Princess 2010 - Fashion for a Change" was enthralled by two spectacular shows by Archana Kochchar and Wendell Rodricks presented in association with some exquisite creations from Nakshatra, India's iconic diamond jewellery brand. Gitanjali Lifestyle is the Associate Sponsor of the event, which is presented by Atharva Group of Institutes.
The Wendell Rodricks show was another stunning presentation by the acclaimed designer, as the models walked the ramp in flowing gowns that evoked all the trade mark flair he is associated with and had a distinct contemporary Western feel. The colours were predominantly whites, greens and gold, giving each of the models a truly royal, princess styled look. Noted actress Yuvika Chaudhary was the showstopper.
The Archana Kochhar show too represented the designer's signature style, with elaborately crafted and embellished evening gowns, ornate lehengas and modern suits. Fabrics like organza, tulle and velvet were dominant in a medley of soft pastel palettes,
ranging from powder pink, dusty lilac, onion, cream and champagne. Perfect for any modern day princess to re-create the fantasy moment.
The show, entitled 'Petal, pearl and post card' was a celebration of all things pretty, romantic and feminine, is born out of fictional saga of a girl who selflessly dedicates her life for a stranger and how her love story takes a tragic turn and still settles at a happy ending. Soha Ali Khan added a touch of glamour as the showstopper.
Indian Princess 2011- Fashion for a Change has grown out of the Western India Princess organized by Atharva Group of Institutes and has become an all India show covering 14 cities across all fur zones of the country. This year the cause that it is supporting is to felicitate war widows and provide them with financial assistance.
Extending support to the event, both designers stressed their commitment to larger social causes. "Fashion is not just about glamour and style, about fun and entertainment, and we are happy to work with a show that is dedicated to a cause."
Speaking on the occasion, Mr. Mehul Choksi, Chairman Gitanjali Group said, "Jewellery is an integral part of the fashion industry today, and we are happy to be part of this important event. We are also committed to being a socially responsible corporate and Indian Princess gives us a chance to combine fashion with a social cause."
