Kolkata - The domestic male grooming market has also become a significant driving force for the growth in personal care as men are becoming increasingly concerned about their appearance. Once considered the domain of self-obsessed housewives and celebrities, appearance medicine is on the rise among men across the globe including India.
To meet the growing demand of male personal care products in the country Vanesa Inc. a leading Personal Care Products manufacturing company has introduced wide range of Body Spray Deodrants and Perfume under the brand name DENVER.
Mr. Shashi Chhibber, General Manager, Vanesa Inc on the occasion of introducing their products at a Press Conference / Dealer meet here in Kolkata shared his ideas behind launching the DENVER body spray Deodrants and Perfumes for men, "Men now feel concerned about their appearance for products which can enhance their personality. So, Vanesa Inc took the initiative and launched the wide range of DENVER Deodrants Body Spray & Perfumes for men which include DENVER SPORT, DENVER ORIGINAL, DENVER BLACK CODE, DENVER REVOLT, DENVER PASSION, HAMILTON, and many more products. We tried to give best quality in inexpensive rates,"
Vanesa Inc is also planning to launch DENVER skin care range for Men with the products like Moisturisers, Hair Gels, Face Wash, After-shave and many more seeing the prospective future of male cosmetic market in the country.
"As the total market share of the male cosmetic market in the country is said to be around 10 percent while some predict that it could grow to as much as 20 percent by end of this year 2010. Male grooming market has also become a significant driving force for the growth in cosmetics in that men are becoming increasingly concerned about their appearance. Denver range of men grooming is going to be launched very soon ,as the studies show /most people here have oily and normal skin so they use apple extracts etc. for the best quality." He added.
Besides launching DENVER Body Spray Deodrants and Perfumes for men, Vanesa Inc. also launched a range of perfumes for men and women. Each product goes through strict quality control measures to ensure that they are comparable to the best in the national and international market.
The Vanesa Brand for women was launched in 2007, with 3 variants of Body Spray, to cater to the personal hygiene needs of modern women of India who believe in being fashionable.
The company is having pan India operation with a vast network of over 700 Distributors and 27 C&F Agents across the country backed by trained professionals from the industry with vast experience. Presently Vanesa Inc. has 4% market share of Deodorant market in India & aim to achieve 20% share by 2012. The company is also in the process of venturing into International Markets, Flagship Stores, Co-branded products further Mr. Chhibber added.
Further Mr. Chhibber quips, the company also ensures that the Indian consumer gets International quality Products of Vanesa Inc at very affordable Price so that everyone can enjoy these world class products range are available at over 50000 retail outlets including Modern Trade outlets like Big Bazaar, V-Mart, Gokul Mega Mart, Spencer's, Big Apple, Salasar, Rama Health Care, Surya Pharma, Religare etc. across the country.
Mr. D. Mohanty, Regional Manager (East) & Mr. P. K. Ganguly, Regional Manager (North East) shared their views about the company & Brand DENVER that we have been getting tremendous response from this North Eastern zone for last 2 years only. Seeing these responses we are going to launch More new range of Personal Care Products competing the International brands at reasonable price to increase our market share.
