Guwahati - Domino's Pizza, the Market Leader in organized pizza home delivery segment in India (Source: The Food Franchising Report, 2009), recently opened its first store in Guwahati, the commercial hub of North East.

Guwahati is the first city in Assam, where Domino's Pizza is going to make its delicious Pizza available. Over the last one year under a robust plan to expand its footprints along the length and breadth of the country, Domino's Pizza added many new cities like Calicut, Roorkie, Gangtok, Sholapur etc, onto its radar.

Speaking on the occasion, Mr.Ajay Kaul, CEO Jubilant FoodWorks Limited, said, "We are very happy to open our first store in Guwahati, a city which is rated as one of the top 5 growing cities in India. Looking at the potential of the city as a major commercial and educational center for north east, we are sure that our product offerings will woo the taste buds of the city dwellers. Our market research into the profile of Guwahati, confirms that people here are very enthusiastic about food formats such as Domino's Pizza. This spruced our decision to enter Guwahati. With the opening of this store we have further consolidated our leadership position in India, extending our base further into North East as well."

The First Domino's Pizza store is located at The Hub Mall.

Mr. Basab Bordoloi, Vice President, Jubilant FoodWorks Limited, said, "The response that we received in the first few days confirms that Domino's brand has got a universal appeal and although we were not present in Guwahati, people have watched us all these years on TV and they are more then willing to associate with the brand. We believe that a significant fraction of the success of our stores is attributed to our delicious and affordable product range starting at a price point of just Rs 39. Our endeavour is to provide great tasting pizzas to our customers either through service at our store or by delivering to the comforts of their homes with the promise to deliver the fresh delicious offerings in 30 mins or else free."

"The store will also give the Pizza and Pasta lovers of Guwahati and visitors from neighboring areas like Shillong and Meghalaya, a perfect dine-in experience while they are out shopping. Further, it will create employment opportunities for the youth from the area" added Mr Bordoloi.