Madurai - Domino's Pizza, the Market Leader in organized pizza home delivery segment in India (Source: The Food Franchising Report, 2009), recently had a grand opening of its first store here in Madurai.
Keeping up with the tagline of delivering happiness through great value and its delicious array of products offerings such as Pizzas, Pastas and Choco Lava Cake, Domino's Pizza's entry in Madurai is another milestone in its aggressive expansion plans to be present in every corner of the country.
The Pizza Delivery Expert, Domino's Pizza, succeeded yet again in its pan-India journey by recently opening its first store in Madurai, making way to further penetrate into Tamil Nadu.
On this occassion, Mr. Ajay Kaul, CEO, Jubilant FoodWorkds Limited, said, "We are very happy to expand our presence in Tamil Nadu. After our long standing presence in Chennai and Coimbatore, we are thrilled to open our new store here. Our market research has given us more reasons to believe that people in the city are enthusiastic about food formats such as ours. Looking at this potential, we decided to open our store in Madurai. This new store in the City will give an opportunity to our customers to enjoy our delicious pizzas and pastas both through our dine-in and delivery models."<BR><BR>The new store is located at SivaShakthi Plaza, K.K Nagar. Phone No: 2588899 - 2589971/72/73/74/75.
The astounding success of Domino's Pizza is certainly due to its extremely affordable and deliciously mouthwatering offerings. And with its finger firmly on the pulse of the collective palate of the nation, Domino's Pizza marches ahead, opening a string of stores in Tier II & III cities across the country including Calicut, Gangtok, Trivandrum, Jabalpur etc, consistently consolidating its market leader position.
Speaking on the occasion, Mr.Dev Amritesh, Senior Vice President, Jubilant FoodWorks Limited, said, "Domino's Pizza has been for a long time keen on opening a store in Madurai. The response that we have received here has given us a perfect launchy platform and has increased the confidence of the team to get more and more people into the Domino's Pizza fold. The grand opening of our smaller city stores such as Madurai has proved once again that small towns in India have tremendous opportunity in the QSR industry and they are ready to lap up this category in the same fashion as Urban India.
Further, we believe that we have strengthened our leadership position in the country in the organized Pizza home delivery segment. Domino's Pizza's endeavor is to deliver hot 'n' fresh pizzas in 30-minutes to customers' doorsteps."
