New Delhi: Orient Ceramics and Industries Ltd. (OCIL), the largest manufacturers of Non-Vitrified, Vitrified, Ultra Vitrified and 3rd Fired Decorative Tiles for walls, floors & facades and the pioneers in floor and wall solutions brings the premium range of 'Europa' tiles to Chandigarh with the opening of its first Company Owned Company Operated outlet - "Europa - Tile Boutique".
The expanse of this experience is spread over an area of 2,400 sq ft. The boutique will showcase the tiles designed by Ms. Maria Castillo, the only expatriate tile designer in India. The boutique would provide a one stop solution for all the tiling needs and showcase unparalleled selection of a world-class product, focused on the beauty and value found in ceramic tiles. It will enable customers to touch, feel and experience the entire product portfolio. The company has already opened two COCO (Europa tile boutiques) stores and six franchisee outlets successfully in the current fiscal. Mr. Madhur Daga, Executive Director, Orient Ceramics and Industries Limited inaugurated the Europa Boutique of Orient Ceramics and Industries Limited in Chandigarh.
"Europa - The Boutique" with its formidable edifice is strategically located along the Panchkula highway that connects two state capital- Chandigarh and Shimla. It would cater to the growing needs of a one stop solution for all the tile needs, under one roof. At "Europa - Tile Boutique", both trade and retail customers can enjoy the very best value with Europa's price promise. The shopping is easy with ample of parking space, in-store lifestyle displays and helpful and knowledgeable staff.
Speaking on the occasion, Mr. Madhur Daga, Executive Director, Orient Ceramics and Industries Limited, said, "OCIL has always wanted to have strong presence in Chandigarh as it is growing at the fastest pace in India in terms of economic growth and considering its unique status of being the state capital of both Punjab, Haryana and Chandigarh UT. Chandigarh is an ideal location due to the ever growing demand of housing in and around Chandigarh coupled with high aspirations for shifting from marble flooring to vitrified tiles."
"Marble flooring had been reining supreme when vitrified tiles were invented. But soon these became the favourite flooring material. Consumers have come a long way from considering vitrified tiles to be expensive and have now realized that it's more cost efficient and easy to maintain than marbles. The trend is quite visible in metros and big cities and Chandigarh is not an exception. A majority of builders and commercial building contractors have completely switched over to vitrified tiles to save the time consumed in polishing marble floors. Following the success of the
recent launches in current fiscal, we firmly believe that we will get the same response in Chandigarh as well. The opening of the Chandigarh boutique
will offer people, best quality and variety at competitive rates."
"Europa - Tile Boutique" will provide an exemplary experience to our valued customers and showcase OCIL's two emerging brands Europa and Stiler - the designer tiles. The Boutique is designed to create an impression of the actual look and feel of tiles which makes buying and selection process
easier".
