Mumbai: Taggle Internet Ventures Pvt Ltd., a Bangalore based online group buying website, in collaboration with Surat Diamond Jewellery, presents the country's first ever 50% flat discount on a range of gold and diamond jewellery in the group buying space.
Taggle Internet Ventures Pvt Ltd was launched on the 23rd of June, 2010 in Bangalore. It leverages the internet and more specifically, social and mobile networks, to create a community of shoppers who come together to give merchants volume business in return for bulk discount. This way, merchants are guaranteed a minimum number of customers who pay less as part of a mass-buying plan. Taggle partners with varied businesses ranging from wellness to beauty, travel, adventure sports, fast food, fine-dining and several others.
Taggle has worked with leading brands like Jet Airways, VLCC, Kaati Zone, Casa Picola, The Paul Hotel, 70 MM to name a few. Within six weeks of its launch, Taggle has gathered a fan base of 100,000 on facebook and this number is growing in leaps and bounds every day.
Commenting on this occasion, John Kuruvilla, Founder and CEO of Taggle Internet Ventures Pvt Ltd said, "Taggle has always believed in bringing the best offers to its customers, and partnering with Surat Diamonds is a result of this vision. Within one month of its inception, Taggle has been able to present India's first ever online offer on jewellery, giving people a fabulous chance to buy gold and diamonds at a flat 50% discount. This is not a gimmick and is for real. This is the offer of a lifetime."
The offer goes live from Tuesday, 10 August 2010 and is on until Sunday, 15 August 2010, on limited no of pieces. The purchase requires a minimum of five people to place the order for any particular jewellery for the offer to go live. Unlike most offers, there are no conditions applied to the purchase and customers receive the product within ten days of placing the order through Blue Dart in major cities. In case the customer is not satisfied, the product can be returned within 24 hours of delivery.( 100% money back guarantee)
A very delighted Rajiv Mehta, Managing Director of Surat Diamond Jewellery said, "Surat Diamond Jewellery has been present in the internet space for over a decade, and offering our products through Taggle is certainly a great association. While online Jewellery buying has caught on well in the US and Europe, in India it has been slow to catch on. This partnership with an amazing value for money offer will not only help break the mindset of people about not buying jewellery online, but will also give us an opportunity to take a big leap in terms of reaching out to various parts of the country through the internet and this heavily discounted offer on a wide range of products."
The discount on offer is based on the fact that this would be a marketing investment for Surat Diamonds to create exponential awareness with the offer as also the fact, that unlike the conventional way of doing business in the Jewellery space they are a pure play Online model with no costs in store infrastructure, personnel and work on the 'Just in time' manufacturing and delivery model. Resulting in substantial savings when compared to brick and mortal Jewellery brands.
