New Delhi: Orient Ceramics and Industries Ltd. (OCIL), one of the largest manufacturers of Non-Vitrified, Vitrified, Ultra Vitrified and 3rd Fired Decorative Tiles for walls, floors & facades and the pioneers in floor and wall solutions brings the premium range of 'Europa' tiles in Chattisgarh with the opening of its new franchise store today. The new store is the company's first major venture in the region and is dedicated to providing consumers an unparalleled selection of a world-class product, focused on showcasing the beauty and value found in ceramic tiles.
The strategically located"Europa Boutique" spread over 2100 sq ft, is one of the biggest stores in the region and will enable customers to touch, feel and experience the entire product portfolio. Mr. Madhur Daga (Executive Director) and Mr. Sanjay Monga (Vice president – Sales & Marketing) were present at the ribbon cutting ceremony.
Commenting on opening its first franchisee in Raipur, Chhattisgarh, Mr. Madhur Daga, Executive Director, Orient Ceramics & Industries Limited, said, "Raipur, being the state capital of Chhattisgarh has witnessed tremendous growth in the last decade. Both the capital and the state have grown with massive industrialization, tourism, real estate, SMEs, IT and ITES sector etc. I am sure that the changing dynamics of the state and the region and growth of real estate market in the region coupled with government impetus on infrastructure growth, will enable us to get a good market not only in the region but also in neighboring Orissa, with Raipur being known as the shopping center for entire Chhattisgarh and Orissa."
Mr. Daga further added "Our decision of opening the franchisee in Raipur was based on the research findings that we carried out in the past and the results showed that the capital city requires a place where people can visit, feel and then take a decision as to which kind of tile will become a style statement for their home, office or for commercial use. We are offering widest range of selection for all types of buyers. We have earmarked a target of 100,000 sq ft of retail area in the current fiscal".
The tiles designed by the only European in-house designer in the country Ms. Maria Jose Castillo, will give the consumers a wide range and unmatched designs to choose amongst the variety of 'Europa' tiles for Wall & Floor.
At "Europa – Boutique", both trade and retail customers can enjoy the very best value with Europa's Price Promise. The shopping is easy with ample of parking space, in-store lifestyle displays and helpful and knowledgeable staff.
