Mumbai: As part of the partnership with Rajasthan Royals, Lavazza, during the Indian Premier League, would line up various promotional activities in the country to engage local cricket enthusiasts and support the Rajasthan Royals team on ground at the Barista Lavazza Cafes.

New Delhi: Floriana Group is the official Team Sponsor of Rajasthan Royals for IPL Season 4.

Kolkata: Gearing up for the fourth season of India's most extravagant cricketing bonanza - the Indian Premier League, Nokia India has announced the renewal of its association with the Kolkata Knight Riders for the 4th straight year. Nokia will continue as the principal sponsor of the KKR team.

Mumbai: Gulf Oil Corporation Ltd. announced their alliance with Chennai Super Kings as the 'Official Team Partner' in continuation of its association with IPL over the past two years.

Chennai: TI Cycles of India has tied up with the Chennai Super Kings through their brands BSA & HERCULES as their official bicycle sponsor.

Bangalore: Reliance Communications(BSE:RCOM) has launched the exclusive "Century Pack" for the cricket world cup for its new customers on both CDMA & GSM service in Karnataka.

Shemaroo Entertainment Private Limited has acquired the exclusive Mobile Rights of Bigg Toss, a Cricket based Reality Show on India TV.

Mumbai: ICC's Cricket World Cups are the most prestigious and most widely followed event in India. Reliance Communication (BSE: RCOM) the 'Global Partner' for the ICC Cricket World Cup 2011 (ICC CWC 2011) organized a preview of the trophy at Mumbai.

Mumbai - Ignitee Digital Solutions announced the launch of 'Ignitee Sports', starts off with Dubai Super Sixes as their first international corporate cricket format, starting every weekend from October 1-15, 2010. Mr. Joy Bhattacharjya appointed as the Chief Creative Officer for Ignitee Sports.

VVS Laxman again stood in between victory and Australia. The right hand batsman scripted a spirited innings of 73(N.O) against the visiting Australia to enable India win the first test match at Mohali by 1 wicket.

Lucknow - Sahara India Pariwar, the prime promoter & patron of sports in India, and owner of Pune IPL franchisee, unveiled the name and logo of the Pune IPL team in a grand ceremony at the expansive S.P. College Ground, Pune. The Sahara Group named its IPL team, 'Sahara Pune Warriors' befitting the status and rich culture of the city.

Mumbai - The Indian Premier League (IPL) and Sahara India Pariwar announced a long term partnership to organize the exciting IPL awards. The partnership for the awards is initially for a period of 3 years and the awards will be called 'Sahara IPL Awards'.

Mumbai - NIVEA for Men symbolizes Leadership, Passion and Excellence and these qualities are exhibited by one of the greatest teams in the IPL - Chennai Super Kings. NIVEA for Men is the proud Official Face Care partner for the CSK for second year in a row. In a unique contest run by NIVEA for Men, the Global No 1 Brand in Male Face Care, Arun Parmar from Mumbai got a chance of a lifetime to meet the Chennai Super Kings players--M.S Dhoni, Stephen Flemming and Mathew Hayden.

As a part of its strategy to increase the market penetration of its Fast Moving Health Goods (FMHG or health products which are available across the counter), Elder Health Care Ltd (BSE: ELDERHCL) has associated it flagship brand Tiger Balm with the “Chennai Super Kings” team as Associate Sponsor for IPL Season 3. Tiger Balm will also be the official “Health & Fitness Partner” for CSK.

Mumbai - eBay India, India's leading eCommerce marketplace, which is the one stop online destination for IPL 2010 merchandise, is back this season with the unique Barometer - Battle of the Fans. The eBay Battle of the Fans is a barometer which measures the popularity of an IPL team by the quantity of team merchandise bought by fans on eBay.

Bangalore - First of its kind in the IPL, Royal Challengers Bangalore (RCB) have unveiled an eco-friendly drive to conserve the green values of their home ground and the Garden City, Bangalore.