Mumbai - NIVEA for Men symbolizes Leadership, Passion and Excellence and these qualities are exhibited by one of the greatest teams in the IPL - Chennai Super Kings. NIVEA for Men is the proud Official Face Care partner for the CSK for second year in a row. In a unique contest run by NIVEA for Men, the Global No 1 Brand in Male Face Care, Arun Parmar from Mumbai got a chance of a lifetime to meet the Chennai Super Kings players--M.S Dhoni, Stephen Flemming and Mathew Hayden.

Nivea for Men recently ran a contest nationally where the consumers had to buy any NFM Advanced Whitening Moisturizer packs, register themselves for the grand prize, collect points via sms to 53636. The top scorer Arun Parmar got to meet M.S Dhoni, Stephen Flemming and Mathew Hayden from the Chennai Super Kings and had a gala time with the players and the subsequent highest scorers got VIP tickets for IPL Finals and Semi finals. The gratifications did not end here, the highest weekly scorers got their moment of fame in form of their pictures and announcements in newspapers.

Commenting on Nivea's association with Chennai Super Kings for IPL 2010, Mr. Kai Boris Bendix, Managing Director, Nivea India said, "Nivea for Men has been recognized* as the Product of the year i.e. No 1 Male Grooming Brand and Chennai Super Kings, has been rated as this year's "Most Valuable Team" in Indian Premier League (IPL) cricket with a brand value of USD 48.4 Million. We believe that there is a definitive fit of our brand values with that of CSK and therefore the wining saga goes on for both the leaders to make a combination like none other!"