London: Canvironment Week, Hindustan Tin Work’s first Global Metal Can Recycling Movement to preserve the environment through decisive proactive initiatives has now gone global with the launch of its website in London.

The website www.canvironmentweek.com, launched today by Allan Sayers, will impart necessary information and updates about the movement to the people across the globe and encourage their participation to ensure concrete actions at the local level. Allan Sayers is the Chief Executive of Sayers Publishing Group, which publishes monthly magazine The Canmaker - most widely circulated and prestigious publication on metal packaging.

Born in the Indian Sub-continent, the movement enjoys tremendous international support. In addition to the International Packaging Association (IPA) - an association of 16 major and independent can makers, of which 7 is from Europe, 5 from The Americas and 4 from Asia and Australia, can makers from Korea and Brazil have also pledged their support to the Canvironment Week.

“We are proud to be associated with Canvironment Week which is a first as a world wide campaign to draw more attention to the environmental benefits of recycling cans while at the same time uplifting the lives of the rag pickers in India” says Allan Sayers.

“The launch of the website will undoubtedly increase participation of people from across the globe. Today, environment concern is high on every nation’s priority chart and this movement provides an opportunity for them to take a step closer towards realizing a clean and healthy environment. The website will include all the necessary information and updates for our participants and it will also enable us to know what people around the world opine of our this initiative”, says Atit Bhatia, President Canvironment Week and Sr. Vice President Hindustan Tin Works Ltd.