Ahmedabad - Tata DOCOMO, the GSM brand of Tata Teleservices Limited, today announced the commercial launch of its operations in Ahmedabad-an occasion that was marked with the opening of the company's first Dive-in Store in the city. Tata DOCOMO has so far launched in 17 telecom Circles across the country in the short span of just over 10 months.

With this launch, Tata DOCOMO's industry-changing 'Pay-for-what-you-use' model is now available in Ahmedabad as well, including the game-changing per-second pulse and a plethora of innovative applications and services. Launched in South India in late June 2009, Tata DOCOMO's 3G-ready services have received tremendous response across the country.

Tata DOCOMO has also brought to Ahmedabad a wide array of products and services, riding on the back of innovative tariff options. "We had made a promise at the time of the launch of our services that we would connect the length and breadth of Gujarat and bring in products and services that would redefine the telecom experience," Mr Nipun Sharma, Chief Operating Officer, Gujarat, Tata DOCOMO, said. "Keeping in view the century of trust associated with the house of Tatas, we are launching the concept of fare being fair," he added.

The company also inaugurated its first Dive-In Store in Ahmedabad city, which is a non-intrusive Experience Zone that enables independent and singular user experience. Tata DOCOMO is showcasing the rich world of Value-Added Services at these stores, allowing visitors to explore the latest in telecom technology and gadgetry. "We have launched this store to provide fresh insights and give a first-hand look and feel of latest products and services offered by Tata DOCOMO. The store has unique VAS kiosks that help customers come up to speed on latest offerings and services. The Dive-In Store is an innovative concept that offers a relaxing and interactive environment for consumers, aimed at inspiring and educating them on the benefits of mobility," Mr Sharma said.